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鉴于新闻舆论形式的多样化和新闻舆论传播的广泛性,大学生的价值取向受到新闻舆论的深刻影响,具体表现为对大学生心理趋向、大学生认知、大学生行为的作用三方面。新闻舆论对大学生价值观取向具有双重影响,要想充分发挥正确新闻舆论对大学生价值观的导向作用,就要从创新舆论引导艺术、增强媒体大局意识、提升大学生媒介素养三方面着手,进一步引导大学生的价值取向。
In view of the diversification of news public opinion forms and the wide dissemination of news public opinion, the value orientation of undergraduates is profoundly affected by the news media, which is manifested in three aspects: the psychological tendency of college students, the cognition of college students and the behavior of college students. Public opinion on journalism has a dual impact on college students ’values orientation. If we want to give full play to the guiding role of correct news media on college students’ values, we should start from three aspects: guiding the art of media innovation, enhancing media awareness and promoting media literacy of college students, and further guiding the value of college students orientation.