合作营销是厂商之间通过共同分担营销费用,协同进行产品开发、营销传播、品牌建设、产品促销等方面的营销活动,以达到共享优势资源、巩固市场地位的一种营销理念和方式。合作营销的最大好处是可以使联合体内的各成员以较少费用获得较大的营销效果。 Cooperative marketing is a kind of marketing idea and way of sharing superior resources and consolidating market position through sharing marketing expenses among manufacturers and collaborating with marketing activities such as product development, marketing communication, brand building and product promotion. The biggest benefit of co-marketing is that you get more marketing for each member of the federation at a lower cost.