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我们已经不能用原有文化创意的概念来理解如今的文化产业,其中更多是文化创意与新技术相结合的产物,文化创意嫁接科技创新的商业模式备受关注,这也是如今投资文化产业所关注的方向。这不仅从一定程度上改善了文化产业“轻资产”的特点,也更有利于文化产品的财务评估。轻资产似乎已经成为文化和媒体行业的主打牌。在2012年的All Things D会议上,Mary Meeker令“轻资产”大出风头,如何利用移动业务(mobile service)来逐渐为复杂、累赘的工作与生活服务,成为互联网大佬们下一步讨论和敛金的重点。
We can no longer use the original concept of cultural creativity to understand today’s cultural industries, of which more is the product of the combination of cultural creativity and new technologies, cultural and creative grafting technology innovation business model of concern, which is now investing in cultural industries The direction of attention. This not only improves the characteristics of the cultural industry “light asset ” to a certain extent, but also is more conducive to the financial evaluation of cultural products. Light assets seem to have become the main card in the cultural and media industries. At the All Things D conference in 2012, Mary Meeker made a big splash on how to use “mobile assets” to gradually work on complicated and cumbersome work and life and become the next big thing for internet bigwigs. And focus on the convergence of gold.