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平面广告设计教学中吸取传统民间工艺美术的优良传统,已经越来越受到重视。郴州民间工艺美术作为传统民间工艺美术的重要组成部分,由于地域、经济、重视程度等原因,正在日渐消逝,作为郴州地区的高校有责任与义务,把本地的工艺美术资源请进学校,用平面广告设计的手段将其继承和延续。高校具有文化资源优势,地方高校通过其教育幅射功能,可以对地方传统民间工艺美术传承发挥直接的、有针对性的作用和影响,地方高校平面广告设计与地方民间工艺美术只有合作互补、相得益彰,才能促进彼此之间的良性互动和可持续发展。
Graphic advertising design teaching to learn the traditional tradition of fine arts and crafts, has been more and more attention. Chenzhou folk arts and crafts as an important part of the traditional folk arts and crafts, due to geographical, economic, emphasis and other reasons, is fading away, as the Chenzhou area colleges and universities have the responsibility and obligation to local arts and crafts resources into the school, with a plane Advertising design means to inherit and extend it. Colleges and universities have the advantages of cultural resources. Local colleges and universities, through their educational radiological functions, can play a direct and specific role in the inheritance of local traditional folk arts and crafts. The design of print advertisements in local colleges and universities and local folk arts and crafts are complemented by each other and complement each other In order to promote positive interaction and sustainable development among themselves.