近年来,随着生产力和科学技术的快速发展,被称为“第四媒体”的互联网蓬勃兴起。网络媒体使传统报纸在继广播、电视的冲击后,又面临着一次新的冲击。在今后一段时期内,传统报纸如何适应与网络媒体在竞争中发展,选择与时俱进的改革创新和与网络的互融共进,将是报纸唯一的生存之 In recent years, with the rapid development of productivity and science and technology, the Internet called “the fourth media” has been booming. After the impact of radio and television on the traditional newspapers, the internet media is facing a new impact. In the next period of time, how traditional newspapers adapt to the competition with the online media, choose to keep pace with the times, innovate and integrate with the network will be the only survival of the newspaper