2000年随着美国网络泡沫的破裂,世界互联网行业遇到了前所未见的沉重打击。几年以后,随着web2.0时代的到来,互联网再次迎来复兴。其中社会化网络服务不断受到业内的青睐,究其重要原因之一是其背后所蕴藏的巨大商业价值。本文讲简要介绍下web2.0以及SNS的网络营销模式以及其发展现状和展望。 In 2000, with the burst of the U.S. Internet bubble, the Internet industry in the world encountered an unprecedented heavy blow. A few years later, with the advent of the web2.0 era, the internet ushered in renewal again. Among them, the social network service has been favored by the industry. One of the important reasons is the huge commercial value behind it. This article gives a brief introduction web2.0 and SNS under the network marketing model and its development status and prospects.