财务管理是企业管理中重要的、不可或缺的组成部分。搞好财务管理工作,充分发挥财务管理在营销工作中的作用,对规范营销运作过程、规避和降低营销风险、实现营销环节效益最大化起到重要作用。本文主要阐述财务管理在筹集营销资金、提供决策依据、合理配置资源、实现盈利目标等方面应发挥的作用。 Financial management is an important and indispensable part of business management. Do a good job in financial management, give full play to the role of financial management in marketing, and play an important role in standardizing marketing operations, avoiding and reducing marketing risks, and maximizing the benefits of marketing. This article mainly discusses the role that financial management should play in raising marketing funds, providing basis for decision-making, rational allocation of resources, and achieving profitability goals.