从中国新闻史上追本溯源,本土最早出现的报纸即为邸报,一种非公开发行的媒体。近代大众媒体却是由西方传教士引进发展的,为什么中国自身没有出现大众化媒介呢?综合分析近代中国自给自足的自然经济、对比中西方现实需求、儒家道家思想以及中国传统帝王喜好万国来朝思想与宗教组织的自我封闭心理等因素,表明中国本土不是近代媒体的温床。 From the history of China’s news, the earliest local newspaper was Di Bao, a non-public offering media. Modern mass media was introduced by Western missionaries, and why did not China popularize mass media? By comprehensively analyzing the self-sufficient natural economy in modern China, comparing the actual needs of China and the West, the Confucianism and Taoism, And the self-enclosed psychology of religious organizations and other factors, indicating that the Chinese mainland is not a hotbed of modern media.