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由于全球环境问题的日趋严重和绿色运动的强烈冲击,企业也逐渐认识到传统的营销理论已无法适应环保时代企业营销的特点和要求,我国企业并不是被动应付,而是采取了一系列的应对措施。
Due to the increasingly serious global environmental problems and the strong impact of the Green Campaign, enterprises have come to realize that the traditional marketing theories have not been able to meet the characteristics and requirements of corporate marketing in the era of environmental protection. Instead of being passive, our enterprises adopted a series of responses Measures.