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步入6月,车市的下阴线还在继续。豪华车之外,普通车型的销售除了南北大众都显颓势。自主品牌的日子最难熬,消费环境疲软,价格下探的空间有限,拔剑四顾心茫然。合资品牌出现了两个盲区:一是日系品牌受日本地震和多年保守战略的困扰,整体市场份额出现下滑;二是一直担当“车市风向标”的中高级市场成为重灾区,多款全新车型加入后整体市场占有率不升反降,老车型的终端售价几乎触底,新车型的营销攻势堪称激进,但重
Into June, the car market under the Yinxian still continue. In addition to luxury cars, sales of ordinary cars have not only seen a decline in both the North and the South. The most difficult days of their own brands, weak consumer environment, the price of exploration of the limited space, pulling sword four carelessness. Joint venture brand appeared two blind spots: First, the Japanese brand by the Japanese earthquake and many years of conservative strategy plagued the overall market share decline; Second, has been serving as “automobile weathervane,” the senior market has become hardest hit, a variety of new models After joining the overall market share rose instead of falling, the old models of the terminal price almost bottomed out, the marketing offensive of the new models can be called radical, but the weight