当前,面对央视、卫视、境外、海外电视媒体的激烈竞争,城市电视台生存发展环境日益严峻。而在同级媒体之间,城市电视台所面临的竞争压力,也非比以往。平面媒体及各种移动媒体、户外媒体对城市电视台的发展造成很大影响;甚至在新闻线索和受众方面,也给城市电视台带来了极大的冲击。面临困境,众多城市电视台纷纷提出本土化的策略,依托本土丰厚的人文历史资源,打造地域文化节目,培育受众的忠诚度和信任度,从而在激烈的市场竞争中占有一席之地。按照本土化策略的运作思路,汕头市广播电视台 At present, in the face of fierce competition from CCTV, TV, overseas and overseas TV media, the survival and development environment of urban television stations is becoming increasingly harsh. And at the same level of media, the competitive pressures faced by urban television stations, than ever before. The print media and all kinds of mobile media and outdoor media have a great impact on the development of the city’s television stations. They have brought great impact on the city television stations even in terms of news clues and audiences. Faced with the dilemma, many city television stations have put forward their own local strategies and relied on the abundant local human and cultural resources to create regional cultural programs and foster their audiences’ loyalty and trust so as to gain a foothold in the fierce market competition. According to the operation strategy of localization strategy, Shantou Radio and Television Station