目前讲到营销策略,基本上很少把收款方式作为营销组合策略的一个组成部分来考虑,更别说作为一个重要的方面来运作了。但是,实践中收款方式却已经成为商务谈判中不可或缺的重要内容。也有越来越多的营销界人士认识了收款方式应该成为营销策略,并且陆续有所阐述。但是,这些阐述大多立足于快速消费品的市场营销经验,虽然对安防这个行业也会有所借鉴,但是毕竟有很多不同之处。我以从事安防的经验,来抛砖引玉,希望引起同行的重视。也期盼专家的指正。 Speaking of marketing strategies, seldom accounts of payment methods as an integral part of the marketing mix strategy, let alone as an important aspect. However, in practice, payment methods have become an indispensable part of business negotiation. There are also more and more marketing people who know the payment method should become a marketing strategy, and one after another elaborate. However, most of these expositions are based on the marketing experience of FMCG. Although there are lessons for the security industry, there are many differences after all. I am engaged in the security experience, to initiate, hoping to arouse the attention of peers. Also look forward to the experts correct.