连锁企业是近年来流行的一种商业组织和经营形式 ,由于这种形式适应了新工业时代的发展特征和商业经营变化的形式 ,在世界范围内发展迅猛。我国的连锁企业发展起步晚 ,在面对国外众多竞争对手的情况下 ,如何打造企业的竞争力成了现实和迫切的话题 ,本文分析了我国连锁企业竞争力的状况 ,并对原因和相应的对策作了一些探讨。 Chain enterprises are a popular form of business organization and management in recent years. As this form has been adapted to the characteristics of the development in the new industrial era and to changes in business operations, it has enjoyed rapid development in the world. The development of China’s chain enterprises started late, in the face of many foreign competitors, how to build the competitiveness of enterprises has become a real and urgent topic, this article analyzes the competitiveness of China’s chain enterprises, and the reasons and the corresponding Countermeasures made some discussion.