报业同质化不是个别现象。都市报的繁荣,是全国报业产业化方向的一个目标;都市报的混战,是全国报业发展中普遍存在的问题和必经阶段。客观准确地认识和考察沈报集团内部三家报纸的同质化现象,解剖其实际运作中因市场定位不准确、版面特色不鲜明而出现的冲突和尴尬,对当前全国都市报更好地发展都具有重要意义。 Newspaper homogenization is not an isolated phenomenon. The prosperity of the Metropolis Daily is a goal of the nationwide newspaper industry. The melee of the Metropolis Daily is a ubiquitous issue and a necessary stage in the development of the newspaper industry in the whole country. Objectively and accurately understand and inspect the homogeneity of the three newspapers in the Shen Bao Group, dissect the conflicts and embarrassments arising from inaccurate market positioning and unclear layout features in the actual operation of the newspaper, It is of great significance.