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1996年6月,我作为中国广告代表团的一名成员,到法国戛纳参加了第43届国际广告节。在7天的时间里,通过观看50多个国家和地区选送的9000多件广告作品,通过聆听行业内最杰出人士辩论现代广告的创举和预测未来的趋势,通过对评选出来的500件最好的平面和户外广告作品作细心的欣赏,特别是对获奖的平面和影视广告作品的理解和学习,确确实实体会到,戛纳国际广告节不愧是广告的奥林匹克盛会。在戛纳,我感受到了当今优秀广告作品的份量。
In June 1996, as a member of the China Advertising Delegation, I attended the 43rd International Advertising Festival in Cannes, France. In seven days, through watching more than 9,000 advertising works selected from more than 50 countries and regions, listening to the industry’s most outstanding people debate modern advertising initiatives and predict future trends, through the selection of the 500 best The plane’s and outdoor advertising works are meticulously appreciated, especially the understanding and learning of the award winning graphic and television advertising works. Indeed, the Cannes International Advertising Festival is worthy of the Olympics of advertising. In Cannes, I felt the weight of today’s outstanding advertising work.