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卡通形象一开始只出现在电视里、书本中。随着社会的发展,人们的物质得到满足后会需要精神物质,卡通因此变得流行。商家发现利用卡通形象可以达到很好的宣传效果,卡通形象代言的商品能吸引广大消费者的喜爱。如今,卡通形象不仅用于商品代言,卡通形象本身也成为了商品,作为卡通形象的衍生品在市场中推广,受到各个年龄段消费者的欢迎。本文结合数据案例分析,对于卡通形象的衍生品进行由浅入深的分析,说明了卡通形象的对于产品的重大意义,以及基本的市场推广模式。希望通过本文大家对卡通形象的衍生品与市场的关系有更深刻的理解,从而对我国设计师对卡通形象设计到衍生品的设计能有一定的启发。
The cartoon image first appeared on television and in books. With the development of the society, people’s material will be needed after they are satisfied with the material, so cartoon becomes popular. Merchants found that the use of cartoon images can achieve good publicity, cartoon image endorsement of the goods to attract the love of consumers. Today, the cartoon image not only for product endorsements, cartoon image itself has become a commodity, as a cartoon image of the derivatives in the market promotion, by all ages, consumers are welcome. Based on the data case analysis, this article analyzes the derivatives of the cartoon image from the simple to the deep, and illustrates the great significance of the cartoon image to the product as well as the basic marketing mode. I hope that through this article we all have a deeper understanding of the relationship between the derivatives and the market of cartoons, which will inspire the designers of our country from the design of cartoon images to the design of derivatives.