非洲是一个有巨大潜力的市场。1991年以来,我国将发展同非洲国家的经贸关系作为战略的重要部分,对非经贸取得可喜成绩。1997年中非贸易额达到56.7亿美元,同比增长40.6％,大大超过1994年的4.4％和1996年的2.7％。但总的说来,我国与非洲的经贸合作无论从规模或水平上,都还处在比较低的水平上。我国企业要进一步开拓非洲市场,必须改变分散无序经营的现状,走出市场短视,充分运用现代市场营销策略。 现代市场营销组合包括产品(Product)、价格 Africa is a market of great potential. Since 1991, China has taken economic and trade relations with African countries as an important part of its strategy and made gratifying achievements in its non-trade and economic cooperation. In 1997, the trade volume between China and Africa reached 5.67 billion U.S. dollars, up 40.6% over the same period of last year, far exceeding the 4.4% in 1994 and 2.7% in 1996. However, in general, the economic and trade cooperation between China and Africa is still at a relatively low level both in terms of scale and level. To further develop the African market, our enterprises must change the current situation of decentralized and disorderly operation, go out of the market and make full use of modern marketing strategies. Modern marketing mix includes product, price