差异化、蓝海战略,这是近期谈及战略时引用最多的词汇。但是,在国内平板彩电行业,大家更多看到的是猖獗的同质化、血腥的红海。国际巨头的差异化布局扫描国外品牌的大平板战略布局,可以明显看到差异化布局,夏普、索尼专攻液晶；松下、日立、先锋专攻等离子；LG、飞利浦、三洋、雅佳等,以等离子为主；三星、东芝．以液晶为主。 Differentiation, Blue Ocean Strategy, which is the most frequently cited term in recent strategies. However, in the domestic flat panel TV industry, we see more rampant homogeneous, bloody Red Sea. Sharp, Sony specializes in LCD; Panasonic, Hitachi, Pioneer specializing in plasma; LG, Philips, Sanyo, Ya-kai and so on, to plasma for the difference between the layout of the international giants scan the large flat panel of strategic layout of foreign brands, you can clearly see the difference in layout, Lord; Samsung, Toshiba. LCD-based.