面对日益激烈的市场竞争和不断增加的价格压力，许多企业不得不采用降低成本等措施，以保证企业获得效益。但降低成本有可能造成企业资源紧张、削弱对未来的投资，影响员工士气等弊端，并不是一个积极的办法。在现代市场经济条件下，消费者已经成为市场的主宰，他们兜中的钞票 Faced with increasingly fierce market competition and increasing price pressures, many enterprises have to adopt such measures as reducing costs so as to ensure that the enterprises can obtain benefits. However, it is not a proactive way to reduce costs, which may result in resource constraints for enterprises, weakening investment in the future, and morale impact on employees. Under the conditions of a modern market economy, consumers have become the masters of the market. The banknotes in their pockets