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本文基于线上销售-线下服务的互补型双渠道闭环供应链模式,分别考虑了线上直销商主导定价和服务决策(M型),以及单一线上直销商-单一线下服务商(M-S型)基于收益共享机制的两种模型定价和服务决策,研究其产品定价,回收定价,库存决策,渠道服务努力以及最优回收量等问题.通过比较分析研究发现:渠道服务水平与服务敏感系数正相关,但回收价格较逆向渠道服务水平受服务敏感系数的影响程度在M型情景下更明显.继而我们又探讨了逐期回收情境下的定价与服务决策,发现再制造节约的成本增大,且市场需求受渠道服务更加敏感时,M型情景下的决策会提高服务水平或降低产品价格以求维持市场份额:并且当正向服务渠道收益等于逆向渠道损失时,服务商(零售商)做决策时将不再考虑直销商(制造商)的产品定价决策。最后,我们通过数值分析观察了不同的转移支付系数对正逆向服务水平比例的影响以及对决策变量的影响。
This article is based on the complementary dual-channel closed-loop supply chain model of online sales-offline services, taking into account the online direct sellers’ pricing and service decisions (M-type), and the single online distributor-single offline service provider (MS). Based on the revenue sharing mechanism, the two model pricing and service decisions are studied, including product pricing, recycling pricing, inventory decision-making, channel service efforts, and optimal recycling volume. Through comparative analysis and research, we find: channel service level and service sensitivity coefficient. It is positively related, but the recovery price is more affected by the service sensitivity coefficient than the reverse channel service level. Under the M-type scenario, we have more obvious. Then we also discussed the pricing and service decisions in the scenario of phase-by-phase recycling, and found that the cost of remanufacturing savings increases. When market demand is more sensitive to channel services, decisions under the M-type scenario will increase service levels or reduce product prices in order to maintain market share: and when positive service channel revenue equals reverse channel losses, service providers (retailers) The decision of product pricing of the distributor (manufacturer) will no longer be taken when making decisions. Finally, we observed the effects of different transfer payment coefficients on the proportion of positive and negative service levels and the impact on decision variables through numerical analysis.