论文部分内容阅读
衡量钻石有四要素:切工、色泽、纯净度和克拉。订婚戒指一定要用钻戒。这是为什么?这不是天荒地老的传统,事实上,这些规矩年轻得很。在20世纪30年代前,人们对此闻所未闻。它们的出现,只是一个公司市场营销的结果。这个公司就是世界钻石垄断者:戴比尔斯。没错,你一定听过他们的广告词:“钻石恒久远,一颗永流传”。戴比尔斯的董事会主席、奥本海默家族的第三代——尼克·奥本海默最近被《福布斯》评为全球富豪第154位。这位南非首富的净资产在经济危机大幅缩水后,依旧有54亿美元。《福布斯》在2008年评出全球最显赫的14个财富家族,奥本海默赫然其中。
Measuring diamonds has four elements: cut, color, purity and carat. Engagement ring must use diamond ring. This is why? This is not a time-honored tradition, in fact, these rules are very young. It was unheard of by the 1930s. Their appearance is only the result of a company’s marketing. The company is the world’s diamond monopoly: De Beers. Yes, you must have heard their ad: “diamond forever, a forever”. De Beers’s chairman of the board, the third generation of the Oppenheimer family - Nick Oppenheimer recently “Forbes” as the world’s No. 154 rich. The South African richest man’s net worth still stands at $ 5.4 billion after the economic crisis plummeted. Forbes magazine named the 14 most fortunate families in the world in 2008, and Oppenheimer impressed them.