新疆高职艺术设计专业中“企业形象设计”一直都是重要的实践性课程,在实践教学过程中,针对企业形象设计课程基础理论知识点和实践能力培养及方法论进行了深入研究和探讨,课程教学模式的不断改革和更新,刺激学生在实践项目的设计中提高,符合高职院校对实践类综合人才培养的目标。 In the field of practical teaching, the “theory of corporate image design” in higher vocational art design specialty in Xinjiang is always an important practical course. In the process of practical teaching, the research and discussion on the training of basic theoretical knowledge and practice ability and the methodology of corporate image design course are deeply studied. , The continuous reform and update of the teaching mode of the curriculum, to stimulate students to improve in the design of practical projects, in line with the goal of training practical talents in vocational colleges.