广告的目的是推销产品。要达到这一效果,广告翻译需要从情感角度出发,用真情去打动消费者,诱使他们购买产品。译者在翻译广告时,可以采用不同的方式体现情感。由于译者具有三重情感,即民族情感、超民族情感和个人情感,本文通过分析具体的广告翻译案例,讨论了这三重情感在广告翻译时可以采用的体现方式。 The purpose of advertising is to promote products. To achieve this effect, advertising translation needs to start from an emotional point of view and use the truth to impress consumers and induce them to purchase products. When translating advertisements, translators can use different ways to embody emotions. Because the translator has three emotions, namely, national sentiment, super-ethnic sentiment and personal sentiment, this paper discusses the expressions that can be used in advertisement translation by analyzing specific advertising translation cases.