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移动互联网带来的不再是颠覆,是升级。它与传统商业天然契合。马云和王健林打赌的时候,人们普遍相信,互联网摧毁传统零售业指日可待。有著名的“苏宁困境”为证:苏宁有大量的实体店,当它做网上商城的时候,它就是在革自己赖以起家的连锁店的命。但是它别无选择,电商正在席卷一切。PC互联网时代的逻辑是企业大量烧钱,通过低价、免费,获取海量用户,然后再想办法把流量变现。如果传统商业是蝉,PC互联网催生的电商就是螳螂。蝉要么等死,要么也变成螳螂。
Mobile Internet is no longer subversive, is to upgrade. It is a natural fit with traditional commerce. When Jack Ma and Wang Jianlin bet, people generally believe that the Internet will destroy the traditional retail business just around the corner. There is a famous “Suning dilemma ” as evidence: Suning has a large number of physical stores, when it does online shopping mall, it is in the leather to start a chain of life. But it has no choice, e-commerce is sweeping everything. The logic of the PC Internet era is that businesses burn a lot of money, get huge amounts of users through low prices, free of charge, and then think of ways to traffic. If the traditional business is cicada, PC Internet spawned electricity supplier is mantis. Cicada or die, or have become mantis.