奥美公关联合CIC于近日发布《2012微时代危机管理白皮书》。根据对50个品牌危机案例数据的分析研究,白皮书指出,品牌在8小时内做出回应是有效控制微博危机至关重要的一环,不仅能最大程度缩短危机持续时间,同时可显著控制负面声量的下降。该白皮书同时揭示了年度十大公信危机、个人危机及品牌危机,并对热点危机公关案例做了总结回顾。 Ogilvy PR & CIC recently released “2012 Micro-era crisis management white paper.” According to an analysis of data on 50 brand crisis cases, the White Paper pointed out that the brand's response within 8 hours is a crucial part of effectively controlling the Weibo crisis, which not only minimizes the duration of the crisis but also significantly controls the negative The decline in volume. The white paper also revealed the annual top ten credit crisis, personal crisis and brand crisis, and hot crisis public relations case made a summary review.