网络营销以Internet为技术基础,其产生是社会经济发展的必然。随着互联网在我国的普及,越来越多的企业开始采用网络进行商品销售,通过网络购物消费的网民数量也随之飞速增长。但是,相比发达的西方国家,我国网络营销还处于起步阶段,仍然存在制约网络营销发展的诸多问题。如何提高我国网络营销的整体水平,是个亟待解决的问题。 Internet marketing technology to Internet as the basis, its production is the inevitable social and economic development. With the popularization of the Internet in our country, more and more enterprises begin to use the network to sell goods. The number of Internet users spending online shopping also increases rapidly. However, compared with the developed western countries, the network marketing of our country is still in its infancy, and there are still many problems that restrict the development of network marketing. How to improve the overall level of network marketing in our country is an urgent problem to be solved.