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一、企业名牌产品战略的内涵企业实施名牌产品战略,就是要把生产、销售名牌产品放到关系企业全局利益和长远发展的高度来认识,并把这一认识落实到企业领导者和全体员工的实际行动中去,创名牌产品,做明星企业;通过以名牌引路,把握市场竞争的主动权。1.树立创名牌的观念名牌观念是指企业的领导者及全体员工在指导思想上所具有的创名牌的意识。因此,企业要树立创名牌的观念,首先要做到领导者尤其是主要领导者思想上重
1. The connotation of the enterprise brand-name product strategy The enterprise implements the brand-name product strategy is to recognize the production and sales of brand-name products to the overall interests of the company and the long-term development of the company, and to implement this understanding to the enterprise leaders and all employees. Actually, he will create brand-name products and be a star enterprise. By leading brands, he will take the initiative in market competition. 1. Cultivating a Famous Brand Concept The concept of brand name refers to the awareness of the company’s leaders and all staff in creating a brand name on the guiding ideology. Therefore, enterprises must establish the concept of creating a famous brand, first of all, to make leaders, especially the major leaders, ideologically important.