论文部分内容阅读
酒店向客人提供的核心产品是服务,因此服务质量的好坏是顾客满意度的保证。而服务设计是服务质量管理的重要环节,良好的服务设计是保障服务质量的先决条件。服务蓝图是现今国际上极为流行的服务设计方法,本文运用服务蓝图,探讨提升服务质量的有效途径。
The hotel provides the core product is the service, so the quality of service is the guarantee of customer satisfaction. Service design is an important part of service quality management. Good service design is a prerequisite for guaranteeing service quality. Service blueprint is an extremely popular service design method in today’s world. This article uses service blueprint to explore effective ways to improve service quality.