随着中国国民经济的持续增长及全球化竞争的进一步加剧,国资委对中央直属的航空企业提出了提直降代的要求,传统的渠道模式必将面临重大挑战,本文先是回顾了代理费降低的近期进程,然后分析了航空公司直销发展慢的现状,并用鱼刺图剖析了航空公司直销发展慢的四个原因,然后从五个方面提出对策,指出提直降代背景下的国企直销之路,供广大读者参考。一、引言2015年6月初,国内各大航空公司先后将机票代 With the continuous growth of China’s national economy and further intensification of the globalization competition, the SASAC has put forward the requirement of straightforward reduction of aviation enterprises under the Central Government. The traditional channel model will face major challenges. This paper first reviews the reduction of agency fees , And then analyzes the slow development of airlines ’direct sales. The paper analyzes the four reasons why airlines’ direct sales are developing slowly with fishbone charts, and then proposes countermeasures from five aspects. It points out that the direct sales of state-owned enterprises , For the majority of readers reference. I. Introduction In early June 2015, the major domestic airlines will have their tickets on their behalf