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2016年广告行业经历了高速发展和快速洗牌。不论是广告主、代理公司还是媒体,都逐步转型并产生了新的格局形态。这是一个数字化和互联网思维风生水起的时刻,纸媒堪忧、卫视惨淡……传统媒体被迫进行变革。无论是媒介还是受众,传统的传播环境发生了巨大转变,人们通过社交媒体,从信息的接受者成为信息的传播者。社交媒体的广告营销又呈现出更多优势和马太效应。互联网+的概念颠覆了传统的品牌营销和商业逻辑,越来越多的品牌开始关注用户大数据的重要性,建立在
In 2016, the advertising industry experienced rapid growth and rapid reshuffle. Whether advertisers, agencies or the media, have gradually transformed and created a new pattern. This is a moment of digital and Internet thinking, paper worries and TV dismal ... Traditional media is forced to change. The traditional communication environment has changed dramatically both in media and in the audience, and people have become the disseminators of information through recipients of information through social media. Advertising advertising on social media shows more advantages and Matthew effect. The concept of Internet + subverts the traditional brand marketing and business logic, more and more brands began to pay attention to the importance of user big data, based on