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当秦池酒厂以3.2亿元巨资夺得CCTV黄金时段的广告标王时,人们在惊叹电视广告的身价时不禁要问: 去年底,秦池酒厂以3.2亿元的巨资夺得中央电视台黄金时段的广告标王,再一次让人惊叹电视广告的身价,也引得不少企业经营者跌入一个误区,似乎只有做电视广告才影响大效果好。其实不然,对广告研究颇深的几位专家在接受笔者采访时提醒大家,电视确实有影响力,确有报纸无法比拟的优势,但并
When Qinchi Distillery won the prime bid of CCTV prime time with 320 million yuan, people were wondering when they were astounding about the value of TV commercials: At the end of last year, Qinchi Distillery won a huge sum of RMB 320 million. The prime time advertisement of CCTV’s prime time once again surprised the value of TV commercials. It also caused many corporate operators to fall into a misunderstanding. It seems that only TV advertisements will have a great effect. In actual fact, several experts who are deeply involved in advertising research have reminded everyone when interviewed by the author that TV really has an influential power and it has advantages that newspapers cannot match, but