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面对传统图书阅读率的普遍下降和各种形式盗版现象泛滥的威胁,近年来国内外一线出版工作者以移动互联网和宽带网的普及为契机,积极改造传统图书,使其同时结合传统印刷内容与在线内容,实现立体化、动态化、结构化,在满足读者的阅读新需求和应对盗版威胁方面,做出了不断的创新实践与技术探索。文章在研究这些实践和探索中的一些典型案例基础上,抽象出其中的几种关键模式,介绍其中的思路、概念和技术,以供广大业内同仁借鉴和讨论。
The face of the general decline in the reading rate of traditional books and the threat of proliferation of various forms of piracy in recent years, front-line publishing workers at home and abroad to the popularity of mobile Internet and broadband networks as an opportunity to actively transform the traditional books, so that it combines the traditional printed content And online content to achieve three-dimensional, dynamic, structured, to meet the reader’s new needs and respond to the threat of piracy, has made constant innovations and technical exploration. On the basis of studying some typical cases in these practices and explorations, the article abstracts several key models and introduces the ideas, concepts and techniques therein for reference and discussion by the majority of industry colleagues.