论文部分内容阅读
传统营销组合理论,把企业可控制的四个市场基本因素:产品、渠道、促销、价格进行有机组合,使之成为一个有机整体,以适应千变万化的外界环境,并全面影响消费者。这一经典理论,奠定了现代营销学的基础,为此本刊在今年的卷酋中予以了全面阐述。就市场营销本质而言,是在变化的市场环境中,以市场交换为中心,以满足消费需要为目的,实现企业目标的一系列企业整体活动。它立足全方位的思考,以系统的方法和策略达成销售,把销售纳入一个更完善、更大的行动体系来加以俯瞰。
The traditional marketing mix theory combines the four basic market factors that companies can control: product, channel, promotion, and price to make it an organic whole to adapt to the ever-changing external environment and to fully influence consumers. This classic theory lays the foundation for modern marketing. For this reason, the journal is fully explained in this year’s volume emirate. As far as marketing is concerned, it is a series of corporate activities that aim at achieving corporate goals in the changing market environment, with market exchange as the center and with the purpose of meeting consumer needs. It is based on a holistic approach to thinking, using systematic methods and strategies to achieve sales, and integrating sales into a more complete and larger system of action.