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企业以筹资者或投资者的身份运作债券,必须适应社会经济环境,研究国家在各个时期的经济调控政策,运用债券估价的理论,把握债券自身的规律,面对复杂多变的资金市场,灵活运用债券这种信用工具,力争投资最优、筹资最优。为此,有必要研究债券运用策略。 一、发行企业债券定价策略 企业以发行债券的方式筹集资金,必须付出相应的
To operate the bond as a fundraiser or investor, an enterprise must adapt to the social and economic environment, study the state’s economic regulation and control policies in various periods, apply the theory of bond valuation, grasp the law of the bond itself, and face the complicated and volatile capital market with flexibility Use bonds as a credit tool, and strive to optimal investment, financing the best. Therefore, it is necessary to study the strategy of bond application. First, the issue of corporate bond pricing strategy Enterprises to issue bonds to raise funds, we must pay the appropriate