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在媒介与公共政策的研究中,媒体在什么角度介入公共政策,往往是决策影响因素中的一个变量。新闻发布要增强专业化,首先就要去除本质上的“附属品”意识,更好地“嵌入”到公共政策的决策环节中间去,从公共政策层面上看,新闻发布工作的“嵌入”关键取决于公共政策的决策机制。在新闻发布被“嵌入”之后,怎么有效地进行新闻发布与公共政策的配合就成为关键。
In the study of media and public policy, at what angle the media is involved in public policy, it is often a variable in the influencing factors of decision-making. To enhance the specialization of press releases, we must first remove the inherent sense of “accessory ” and better “embed ” into the middle of the decision-making process of public policy. From a public policy perspective, “Embedding ” The key depends on the decision-making mechanism of public policy. After the news release is “embedded”, how to effectively coordinate press release with public policy becomes the key issue.