我们在星河湾的实践过程中,对差异化市场策略的理解是五句话。一、差异化是一种价值观差异化不在于你把某一点做到和别人不同,不仅仅在于你请某个设计师创造一种新户型,或者请广告公司推广一种新理念。差异化首先是人的心态。二、差异化是一种标准星河湾五把尺子做标准,首先,是房子卖得好;其次,产品比对手好;第三,是业主的认同,不仅 In our practice of Chateau Star River, our understanding of differentiated marketing strategies is five sentences. First, the difference is a value difference is not that you do a little different from others, not only because you ask a designer to create a new apartment, or advertising companies to promote a new concept. Differentiation is the first person’s attitude. Second, the difference is a standard Star River five ruler to do the standard, first of all, the house sold well; Second, the product better than the opponent; Third, the owners agree that not only