基于目前网络媒体的创作语境,本文从网络动画片的角色所呈现出的设计特点入手,结合Flash矢量特点的实现技术平台,从技术支撑、传播载体和受众层次三个角度详细分析了影响角色造型设计的因素,并对其设计的切入点从简洁化、可变性、亲民感、翻拍版四个方面进行了探讨和总结,为网络动画的角色创作提供一些参考和借鉴。 Based on the current context of online media creation, this paper starts from the design features of the characters of network animation, and combines the implementation platform of Flash vector features to analyze in detail the impact of roles from technical support, media and audience level Modeling design factors, and the starting point of its design from the simplicity, variability, affinity, four aspects of remake were discussed and summarized for the creation of network animation role to provide some reference and reference.