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本文所述的激光产品市场,包括英国与欧洲大陆的西德、法国、比荷卢三国、西班牙与意大利。在这些地理市场区,仅获得一个或更多的适当市场份额,并不足以使供应商获利,或给它一个经济与市场基地,由此可以扩展到其它市场部份。此外,就经济和人力的投入量说来,在欧洲建立市场声誉的代价是昂贵的,其中包含着风险。继续发展需要增加投资。一旦卷入某国的市场,质量保证与服务经济都不容许厂商为了减少支出一走了事。在边沿地区利用批发商和新型设备制造商不会省掉所需的投资。将早期活动局限于主要国家,将减少投资
The laser product market described in this article includes West Germany, Europe, France, Benelux, Spain and Italy. In these geographic market areas, obtaining only one or more appropriate market shares is not enough to make the suppliers profitable, or to give it an economic and market base, which can be extended to other market segments. In addition, in terms of economic and human input, establishing a market reputation in Europe is costly and involves risks. Continued development requires increased investment. Once involved in a country’s market, quality assurance and service economy do not allow manufacturers to go away in order to reduce spending. The use of wholesalers and new equipment manufacturers in the border areas will not save the required investment. Limiting early activities to major countries will reduce investment