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进入新世纪,现代化作为全球发展的总趋势,渗透到人类社会的各个领域,表现为经济现代化、文化现代化、教育现代化、生活现代化、人的现代化等。所有这些都决定广告文化必然呈现出现代性,并不断向着这个方向发展。从广告发展和广告文化的表现形式来看,广告文化现代性在总体上表现
In the new century, as the general trend of global development, modernization has infiltrated various fields of human society and manifested itself in economic modernization, cultural modernization, educational modernization, life modernization and human modernization. All of these determine that the advertising culture will inevitably show a modernity and keep moving in this direction. Judging from the forms of advertising development and advertising culture, the generality of advertising cultural modernity