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企业宣传是加强群众思想政治教育的重要途径和方法,而典型宣传则是企业宣传工作的首要环节。当前的受众主体需求多元化,社会信息传媒方式也呈现多样化的发展方式,加强典型宣传有利于发挥引导、示范和带头作用,加强企业职工的思想政治教育和企业文化建设。本文主要从典型宣传在企业思想政治教育中的作用和遵循的原则两方面,探讨如何在企业宣传中加强典型宣传的有效性,进一步促进企业安全生产,充分发挥企业党委的政治核心地位。
Corporate propaganda is an important way and method to strengthen the ideological and political education of the masses, and typical propaganda is the primary link of corporate propaganda work. The current needs of the main audience are diversified, and the social information and media approach also presents a variety of development methods. Strengthening typical propaganda is conducive to exerting guidance, demonstration, and leadership, and strengthening the ideological and political education and corporate culture of employees. This article mainly discusses how to strengthen the effectiveness of typical publicity in corporate publicity from the perspective of the role of typical publicity in corporate ideological and political education and the principles followed. It will further promote the safe production of enterprises and give full play to the political core status of corporate party committees.