我国资本主义萌芽时期的洪商,在长期的行业经营中,打出的品牌经营和诚信经营的理念、创新形成的产加运销紧密结合的深购远销组织模式、探索出的产品分类、市场分类和目标市场细分相结合的经营策略等特点,是近现代商业经营智慧的结晶,对现代行业培育成长有深刻的历史启示,值得借鉴。 Hongshang, the budding period of capitalism in our country, has played an important role in brand management and integrity management in the long-term industry management. It has also created an integrated model of deep-selling and far-selling products closely integrated with production and marketing, and explored product classification and market classification And target market segmentation combined with business strategy and other characteristics, is the crystallization of modern business wisdom, the development of the modern industry has a profound historical enlightenment, it is worth learning from.