根据“十二五”规划,到2015年,上海市文化创意产业增加值增幅要力争快于服务业平均值,占全市生产总值的比重力争达到12%左右,战略性支柱产业的作用更加明显。浦东新区的“十二五”规划也指出,力争在“十二五”期末,文化产业实现增加值占新区生产总值的10%,使其成为新区经济社会发展的支柱性产业之一,成为“全国文化产业示范区”。浦东新区作为国家改革开放的先行先试区,无论从其在全国经济发展中扮演的引领作用,从浦东新区自身经济发展目标的需求,还是从大上海具备的文化产业优势资源和发展态 According to the “Twelfth Five-Year Plan”, by 2015, the added value of cultural and creative industries in Shanghai will strive to increase faster than the average of service industries, and strive to achieve a 12% share of the city’s GDP. The role of the strategic pillar industries more obvious. Pudong New Area’s “Twelfth Five-Year Plan” also pointed out that in the “Twelfth Five-Year” period, the added value of cultural industries accounted for 10% of GDP, making it a pillar of economic and social development of the new industry As one of the “National Cultural Industry Demonstration Zone”. Pudong New Area, as the pre-emptive pilot area for national reform and opening up, no matter from its leading role in the national economic development, from Pudong New Area’s own economic development needs, or from Shanghai’s cultural industries with superior resources and development mode