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学习与传承传统图形不仅是从事设计教育、研究、实践的“必修课”,也对传统图形的创新与发展有着极其重要的战略意义。中西结合,以中为主;源流结合,以源为主,要注重原创精神与文脉传承。本文列举海报与标志这两个具有代表性的平面设计领域的成功个案,结合笔者的实践应用,以证实中国传统图形与国际化视觉语言的有机结合,才是真正为世界所认同的“中国设计”之路。
Learning and inheriting traditional graphics is not only a “compulsory course” for design education, research and practice, but also an extremely important strategic significance for the innovation and development of traditional graphics. Chinese and Western combination, mainly in; source and flow, the main source, we should pay attention to the original spirit and context heritage. This article lists the posters and signs of the two representative graphic design field of successful cases, combined with the author’s practical application to confirm the traditional combination of Chinese graphics and international visual language, is truly recognized by the world, “China Design ”the road.