当代是知识经济、注意力经济的时代。商标作为知识产权的重要组成部分,以其鲜明的显著性、区分性特点成为消费者识别产品的最重要因素,围绕注册商标而发生的使用许可也逐渐增多。对于企业来说,商标的许可使用逐渐变成一个需要重视的问题。 Contemporary knowledge economy, attention economy era. As an important part of intellectual property, trademarks become the most important factor for consumers to identify products with their distinctive and distinctive characteristics. The licenses for trademark registration also gradually increase. For enterprises, the licensing of trademarks has gradually become a problem that needs attention.