论文部分内容阅读
近几年国际跨国公司大规模进入我国的大众消费品领域,通过收购兼并方式实现占领中国市场的战略目标。跨国公司进入中国市场给我国工业既带来了提高整体素质、参与国际竞争的机遇,同时也使国际竞争的战场从世界各地集中到了中国。目前我国家用电器、饮料、合成洗涤剂、啤酒等行业相继成
In recent years, international multinational corporations have entered China’s mass consumer goods field on a large scale and have achieved the strategic goal of occupying the Chinese market through mergers and acquisitions. The entry of multinational corporations into the Chinese market has brought both opportunities for improving the overall quality and participation in international competition in our industry. It has also brought the battlefield of international competition from all parts of the world to China. At present, China’s household appliances, beverages, synthetic detergents, beer and other industries have become