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第21届世界大学生运动会是北京申奥成功之后举行的第一个大型国际赛事,在此之际,办好大运会既是展示我国日益强盛的国力的良机,也能为2008年成功举办奥运会提供宝贵经验。社会各界对此表现出了极大的热情,许多国外企业也积极对大运会进行赞助,表现了对中国体育事业的关注与支持,黄金太空、三和涂料就是其中的一个代表。他们出资30万美金,获得本届大运会足球项目的冠名权。
The 21st World University Games is the first major international event to be held since Beijing’s successful bid for the Olympic Games. At this juncture, running the Universiade is not only an opportunity to showcase China’s increasingly prosperous national strength, but also provide valuable experience for the successful hosting of the 2008 Olympic Games in Beijing. Many people from all walks of life have shown great enthusiasm for this. Many foreign companies are actively sponsoring the Universiade, showing their concern and support for sports in China. Golden Space and Sanhe Paint are one of the representatives. They funded 300,000 US dollars, won the current Universiade football title.