在刚刚结束的一次保健食品行业会议上,不少保健食品营销人员均向记者反映:当前许多消费者都对保健食品的信任度下降,使保健食品营销举步维艰,真不知道怎样才能成功地穿越营销瓶颈。为什么保健食品会遭遇营销瓶颈?问题的根源究竟在哪里?带着一系列疑问,记者采访了北京保健品行业协会会长田大方及部分业内资深人士。他们一致认为:部分保健食品企业缺乏自律、许多消费者对保健食品失去信任以及保 At the just-concluded meeting of health food industry, many health food marketers all told reporters: Many current consumers’ trust in health food declines, which makes the marketing of health food difficult. I really do not know how to successfully march through the marketing bottleneck. Why health food will encounter marketing bottlenecks? The root of the problem exactly where? With a series of questions, the reporter interviewed Beijing Health Products Industry Association Tian Dafang and some industry veterans. They agreed that: some health food companies lack self-discipline, many consumers lose trust in health food and insurance