主流市场企业容量有限,与其在此痛苦求生,为什么不去关注次主流市场和非主流市场——在那里建立核心竞争优势,找到适合自己的游戏规则,或可保无虞。价格战:乳品行业发展的必由之路对于乐味和像它一样痛苦的乳品企业,现在的尴尬境地实际上在它们3年前做出选择时就注定了。正因为3年前没有周密的战略,今天才不得不陷入“价格战”的旋涡。 Whereas the mainstream market has limited capacity and is struggling with it, why not focus on the sub-mainstream and non-mainstream markets - building core competencies there, finding the right rules for the game or protecting them. The Price War: The Only Way to Develop the Dairy Industry For the lament and the dairy businesses that are as painful as it is, the embarrassment is virtually doomed when they made their choice three years ago. Just because there was no well-conceived strategy three years ago, we had to plunge into the vortex of “price war” today.