国内的电视业正处在激烈竞争、白热化追求栏目收视率的状态中,同时各种广告真真假假地充斥着荧屏,在这样的大环境下,央视赵台长提出了“绿色收视率与绿色收入”的概念,倡导以先进文化、构建和谐社会为己任,我认为从微观上看无论是对广大的电视观众来说,还是对广告主来说是都一件值得倡导的好事。在我日常工作中,虽然很关注媒 Domestic television industry is in fierce competition, intense pursuit of part-time ratings of the state, while a variety of advertisements full of real-time fake screen, in such a large environment, CCTV Zhao director made “green ratings and Green income ”concept, advocating advanced culture and building a harmonious society as its own responsibility, I think from a micro point of view, both for the majority of television viewers, or for advertisers are a good thing worth promoting. In my daily work, I am concerned about the media