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作为一种新型的传播平台——微博的出现,使信息传播更加快速和便捷,同时也吸引了大量的人群,给企业提供了新的营销模式和契机。本文通过阐述微博营销的价值,提出相应的对策,为企业更好地进行微博营销提供参考和依据。
As a new type of communication platform, the emergence of Weibo has made information dissemination faster and more convenient. At the same time, it also attracts a large number of people and provides enterprises with new marketing modes and opportunities. This article elaborates the value of Weibo marketing and puts forward corresponding countermeasures to provide reference and basis for enterprises to carry out Weibo marketing better.